Salon Glossary

Average Ticket Price (ATP)

A formula for determining the typical fee for beauty products and services


The process of obtaining service related information between the guest and the stylist in order to achieve expectations

Guest Satisfaction

The process of providing products and services in a manner that satisfies guest expectations and creates a desire to make subsequent requests

Guest Services

The art (not act) of providing a service in such a manner that satisfies guest needs and expectations, providing a sense of value

Loyal Business Advocates

Core guests who have developed sincere connections to the salon and  willing to promote the staff and salon by word of mouth

Marketing Mix

The combination of product, price, place, and promotion activities used to sell a product or service


The attempt to control the public's perception of a product or service as it relates to competitive products


The person who obtains the necessary skills and accolades to practice in the profession of stylist, colorist, cosmetologist


Required behavior, actions and appearance expected of professionals

Profit Margin

The percentage of sales the salon has left over as profit after paying all expenses


A particular activity that is intended to promote the salon, its products and services


A lead given by a loyal business advocate in an attempt to promote the salon, its staff, and services

Value Added

The enhancement added to a product  or service by a company before the product or service is offered to guests

Accent Color

A sharp, intense color used as a contrast or pick-up for a color scheme. It is used to add excitement to an overall effect.

Acid Perm

An acid perm produces permanent hair waves with curls that are actually softer than an alkaline perm. It also has a pH from 6.5 to 8.0.

A - Line Bob

An A-line Bob is a geometric bob with a straight fringe, so called because of the resemblance to the capital A.


The Bob was the classic look of the 50s and 60s; the style was short and straight but blow-dried and curled under.


 The attachment of hair wefts to natural hair with a latex or surgical type adhesive.